Know what’s driving your business

Understand your sales, customers, traffic, marketing and profitability with commerce analytics built directly into SOLDT.

See what happened. Understand why. Know where to look next.

View your analytics

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SOLDT Commerce Analytics · Real-time Overview
Live
Net sales today
R 38,450.00
18.4% vs last week
Returning customers
46.2%
Repeat purchase rate
Store sessions
2,840
124 live right now
Net contribution
R 14,820.00
38.5% margin
Sales pulse & visitor activity Discounts & COGS deducted in real time
Today 7D 30D
Commerce reports

Get the answers behind your numbers

Go beyond a headline revenue number with reports designed around how commerce actually works.

See sales, customers, acquisition, products and profitability from the same platform handling your storefront, checkout and orders.

Economics

Understand the economics behind every sale

See revenue in context with discounts, returns, shipping, taxes, payment costs, fees and the other movements that determine what a sale is really worth.

Bring your costs and commerce data together with Profit Analytics to understand how your business is performing beyond top-line sales.

Customers

Know which customers keep coming back

See who is buying, how your customer base is changing and how much of your business comes from returning customers.

Track purchasing customers, returning customers, repeat behaviour and the sales those relationships create.

Attribution

See where customers and sales come from

Connect acquisition to commerce. Compare sources, channels, referrers and campaigns using the traffic, customer and order activity they generate.

Follow first-touch, last-touch and deeper attribution across the customer journey to understand which marketing is contributing to the business.

DASHBOARD

Keep your most important numbers in one place

Stay close to the metrics shaping your business without jumping between disconnected reporting tools.

Your SOLDT dashboard brings your critical commerce and storefront data together so you can understand performance at a glance and investigate when something changes.

SOLDT Merchant Center / Analytics & Reporting
Last 30 days
Financial summary

R 492,767.93

↑ 22.8% vs previous period
Net Sales Discounts & Returns
Online Store R 312,450 63.4% of total
WhatsApp Channel R 142,320 28.9% of total
In-Person & POS R 37,997 7.7% of total
LIVE VIEW

Watch your store as it happens

See customers move through your store in real time.

Follow recent visitors, add-to-cart activity, checkouts and purchases as they happen across your storefront.

Launch a product.
Send a campaign.
Run a major promotion.
Then watch the response unfold.
Storefront analytics

Understand what happens before the order

A purchase is only the final step. SOLDT helps you understand the activity leading up to it.

See:

VisitorsSessionsPageviewsProduct viewsLanding pagesReferrersDevicesCustomer geography

Understand which products attract attention, where shoppers enter your store, which sources send traffic and how customers browse before they buy.

Then connect that behaviour back to the commerce outcomes it creates.

PROFIT ANALYTICS

Revenue tells you what you sold. Profit tells you what the sale meant.

See the economics behind your business without rebuilding them in a spreadsheet.

Profit Analytics brings together commerce revenue and the costs surrounding it so you can understand performance at the level that matters.

← Product & Margin Exploration Last modified just now
Templates ▷ Run
1 FROM orders
2 VISUALIZE
3   sum(gross_sales) AS gross_revenue,
4   sum(cogs) AS cost_of_goods,
5   sum(shipping_cost + payment_fees) AS fulfillment,
6   sum(net_profit) AS contribution_margin
7 GROUP BY product_title
8 SINCE last_month UNTIL yesterday
9 ORDER BY contribution_margin DESC
10 LIMIT 5
Yield: Query Result (5 categories)
Shoes
T-shirt
Skateboard
Hoodies
Shorts

Tell the data story of your business

Move from asking “How much did we sell?” to “What did we actually make?”

Track the relationship between:

SalesDiscountsReturnsCost of goodsShipping costsPayment costsAdvertising spendTaxes and feesContribution and profit

Explore, visualize, and analyze your economics with intelligent reporting designed for commerce.

Explore Profit Analytics
Marketing Attribution

Connect marketing activity to commerce outcomes

Traffic alone does not tell you whether marketing is working.

SOLDT connects acquisition context to customers, carts and orders so you can understand how different sources contribute to the business.

Measure performance across:

Marketing channelsCampaignsReferrersFirst-touch acquisitionLast-touch acquisitionCustomer journeysOrdersRevenue

See where customers first discovered you, what brought them back and which activity surrounded the eventual purchase.

Session Insights

See the behaviour behind the metrics

A session count tells you someone visited. Session Insights helps you understand what happened next.

Journey mapping

Map the path to purchase

Explore how customers move through your storefront, the products and pages they interact with, where journeys break down and which paths lead toward purchase.

Conversion context

Context behind conversion numbers

Combine session behaviour with product, traffic, checkout and order context to understand the customer experience behind your conversion numbers.

Connected commerce analytics

Your analytics should know what happened after the click

SOLDT Analytics is built on the same commerce platform where the activity happens. That changes what your reporting can understand.

01

Commerce context built in

Storefront activity connects to checkout.

Checkout connects to orders.

Orders connect to customers.

Customers connect to repeat purchases.

Financial activity connects back to the transactions that created it.

The context does not have to be reconstructed afterwards.

02

One view across the business

Bring together reporting across sales, customers, marketing, products, finance, orders and fulfilment.

Investigate a change from different angles without treating every part of the business as a separate dataset.

03

Built for action

Analytics should lead somewhere.

Use what you learn across SOLDT to make better merchandising decisions, understand customer segments, improve campaigns and shape the next action across your commerce operation.

Ask more useful questions about your business

Start with the result. Then find the reason.

Q1

Why did sales increase this week?

Was it more traffic, more orders, returning customers, a high-performing campaign or stronger product demand?

Q2

Where are our best customers coming from?

Compare acquisition sources with the customers and sales they produce.

Q3

Which products are attracting attention but not enough purchases?

Connect product interest with the rest of the shopping journey.

Q4

Are discounts helping us grow or eating into profitability?

Understand sales alongside discounts, costs and profit.

Q5

What is happening on the store right now?

Open Live View and see activity unfold.

SOLDT gives you the context to keep asking better questions as your business grows.

The advantage of analytics built into SOLDT

Understand the business from the platform running it

Commerce analytics become more useful when the underlying data already shares the same foundation.

Connected by default

Your products, customers, carts, checkout, orders and financial records already exist inside SOLDT.

Analytics can understand those relationships without stitching together a separate analytics stack.

Financial and behavioural data together

See both sides of commerce.

Understand what customers do before purchasing and what happens financially after the order.

Built for every stage of commerce

Start with the numbers every merchant needs.

Go deeper into customer behaviour, marketing attribution, profitability and session insights as the business becomes more complex.

One analytics foundation from your first orders through your next stage of growth.

Understand more. Decide with context.

Build your store, make the sale and understand the business behind it with SOLDT.

Frequently asked questions

Frequently asked questions

SOLDT Analytics is the reporting and measurement system built into the SOLDT commerce platform. It brings together sales, customers, storefront activity, acquisition, profitability and other commerce data so merchants can understand how their businesses are performing.