Every day, South African businesses sell through WhatsApp, Instagram, and word-of-mouth before they ever have a real store. SOLDT exists to turn that momentum into a proper ecommerce setup without making merchants stitch together five different tools first.
So what is SOLDT, and how does it actually work? In plain English: it is one platform for storefronts, checkout, payments, orders, customers, and growth tools, built around how South African businesses really sell online.
SOLDT is a commerce platform that helps South African businesses build, sell, market, and operate online.
With SOLDT, merchants can create an online storefront, add products, accept payments, manage orders, connect a custom domain, sell through WhatsApp, and use built-in marketing tools from one dashboard.
It is built for entrepreneurs, creators, retailers, local brands, and growing businesses that want to sell properly online without relying on a stack of disconnected apps, workarounds, and international-first defaults.
The product direction is local-first on purpose. South African businesses deal with local payment behaviour, ZAR pricing, trust-sensitive shoppers, mobile-heavy browsing, delivery realities, and a huge amount of selling that still starts in WhatsApp conversations. SOLDT was designed around that context from the start.
One system from store setup to day-to-day operations.
The simplest way to understand SOLDT is to think about the full merchant journey: getting the store live, helping customers check out, and then running the business once orders start coming in.
Sign up and shape your store
Pick a name, choose a theme, connect your brand, and get a real storefront online without managing hosting, servers, or code.
Add products and switch on local payments
Upload products, organise collections, set pricing, and connect payment methods South African shoppers already trust.
Publish and run the business from one dashboard
Once the store is live, SOLDT keeps storefronts, checkout, orders, customers, shipping, and growth tools in one connected system.
Build a storefront that feels like a proper brand
SOLDT gives merchants a hosted online storefront where products, collections, landing pages, themes, and brand details live in one place.
You can launch without needing a developer just to get the basics working. The goal is to make a South African business look credible, polished, and ready to sell from day one.
Accept local payments through a checkout built for South Africa
SOLDT is built around local payment behaviour, ZAR pricing, and the reality that South African merchants should not have to stitch together their checkout experience after the fact.
Customers get a checkout that feels simple and trustworthy, while merchants manage payment setup from the same platform they use to run the rest of the business.
Turn WhatsApp and social traffic into structured sales
Many South African brands start with WhatsApp and Instagram because that is where customers already are. SOLDT helps those conversations lead somewhere more structured than manual messages and loose payment details.
Instead of juggling chats, screenshots, and bank confirmations, merchants can connect conversations to real products, real checkout links, and real order tracking.
Run orders, shipping, customers, and growth from one dashboard
Running an online business is not just about launching a website. SOLDT gives merchants one place to manage products, orders, fulfilment, customers, reviews, and day-to-day store activity.
SOLDT Suite adds built-in tools for email marketing, popups and forms, bundles, reviews, customer engagement, and other growth workflows without needing a pile of disconnected apps.
The built-in app ecosystem inside SOLDT.
SOLDT Suite brings core growth tools into the same platform that already powers your storefront, checkout, products, customers, and orders. That means fewer separate subscriptions and less friction moving between tools.
Pricing designed for different stages of business.
SOLDT pricing starts with Growth at R330/month, with higher plans for businesses that need more team access, more operational capacity, and stronger scale support. The core idea is simple: start lean, then grow into more power when the business needs it.
Growth
R330/moFor new and smaller sellers getting online properly.
Growth gives merchants the core tools needed to launch a storefront, accept payments, manage products, process orders, and keep costs lean while getting started.
Pro
R799/moFor growing brands that need more room and more power.
Pro is built for businesses that are selling consistently and want stronger tools for marketing, customer growth, team access, and more professional day-to-day operations.
Advanced
R1999/moFor established merchants with more volume and more complexity.
Advanced is designed for higher-capacity businesses that need deeper control, lower platform fees, more users, more inventory locations, and stronger operational support.
Need the full breakdown? See the full SOLDT pricing page for plan details and feature limits.
Built for the whole journey, not just the launch moment.
A new merchant can use SOLDT to create a store, add products, accept payments, and make a first online sale. A growing brand can use SOLDT to improve checkout, collect reviews, send campaigns, capture leads, sell through WhatsApp, and manage orders more professionally. An established merchant can use SOLDT to add users, manage more inventory locations, and run a more demanding operation with better control.
That range is why SOLDT is often best understood as a local-first Shopify alternative for South African businesses. It is not only about having features. It is about having the right connected system for South African commerce workflows.
New businesses getting online
For entrepreneurs and creators who want a real online store without getting stuck in technical setup.
WhatsApp and Instagram sellers
For merchants who already sell through chat or social and now need a proper storefront, checkout, and order system.
Growing local brands
For businesses that want stronger checkout, better operations, and built-in tools for customer growth.
Established merchants
For teams that need more users, higher limits, more operational control, and a platform that can support serious growth.
What is SOLDT? Frequently asked questions.
SOLDT is an all-in-one commerce platform built for South African businesses. It helps merchants build online stores, accept local payments, manage orders, sell through WhatsApp, and use built-in marketing and operations tools from one dashboard.
Start building with SOLDT
Build your store, accept local payments, sell through WhatsApp, and run the business from one platform built for South African commerce.